it's about making
Established in 1983 and formally chartered in 1984,
the New Mexico Chapter of the American Marketing Association (NMAMA)
represents marketing professionals throughout New Mexico
—a full mix of client-side, agency and marketing service providers—
and provides a forum for the educational and professional development of its members.
The NMAMA helps the New Mexico marketing community understand a variety of
marketing related issues, trends and innovations through luncheons,
seminars and members-only events during the year.
Discounts on national and local AMA events. Learn from the best and brightest and network with industry leaders.Read More
Membership includes a subscription to Marketing News and another AMA magazine or journal of your choice.Read More
Access AMA job postings, experts, career and interview strategies, and become a Professional Certified Marketer (PCM).Read More
Receive event notifications, newsletters and more. Sign up for NMAMA emails!
Educational events, social events, LinkedIn Groups and volunteer opportunities give you access to local business resources, prospective clients and marketing peers.
Connect. Engage. Mingle. Whatever your career trajectory, the NMAMA has an event for you. Check out these upcoming opportunities to get connected with your peers through social events, learning opportunities, or just a chance to blow off some steam.View All Events
Dawn is an award winning, brand-centric marcom strategist with an extensive creative portfolio, achieving deliverables and ROI excellence for profit/nonprofit organizations. She currently heads marketing for regional logistics company, DMC Logistics and its aviation affiliate Aerolynx Charter. Dawn has 20+ years of leadership management experience, providing solutions to diverse industries, including a regional advertising agency headquartered in Albuquerque, New Mexico, serving as its President and Executive Director for 16 years.×
The NMAMA President is responsible for establishing Chapter objectives for the year, and seeing that these objectives contribute to the Chapter’s long-range goals. The President develops leaders to grow the Chapter, and in collaboration with the President-Elect and Immediate Past President, forms the nucleus of the Chapter leadership team - assuring compliance with AMA IH and ensuring that the Chapter's offerings reflect the needs of the community it serves.×
Cynthia Nagle is a communications & marketing strategist and ROI generator, with 20+ years' experience in B2B and B2C marketing. Originally from New York state, Cindy moved to Albuquerque in late 2014 after leading high-performance teams at agencies (including McCann Erickson) and client-side in the governmental, technology, financial services, higher education, health care, nonprofit, and military industries.
A member of the American Marketing Association (AMA) since 2003, Cindy served for 10 years on the board of the New York Capital Region chapter of the AMA, including a term as President. As such, she brings a wealth of knowledge and experience about AMA resources and how AMA chapters can ensure member value.
The NMAMA President-Elect supports the President in meeting chapter goals for the term. In collaboration with the President and Immediate Past President, the President-Elect forms the nucleus of the Chapter leadership team - assuring compliance with AMA IH, and ensuring that the Chapter's offerings reflect the needs of the community it serves.×
Kim is the Marketing Manager for the UNM School of Engineering. She led the NMAMA as President last term, with accomplishments including a membership increase of 10%.×
The NMAMA Immediate Past President provides mentorship and support for the President and Board. Along with the President and President-Elect, the Immediate Past President forms the nucleus of the Chapter leadership team - assuring compliance with AMA IH, and ensuring that the Chapter's offerings reflect the needs of the community it serves.×
Bill Walters is currently retired. As major stockholder, CEO and Marketing Officer for ABA Creative Web Services for 15 years, Bill brings marketing and sales experience as well as management experience to the NMAMA. In past lives Bill was an Air Force officer responsible for organizations as large as 125 technical personnel. As an Engineering Manager, Bill organized and ran an office of eight engineers providing services to the US Air Force and Sandia National Labs. He is also one of the owners of Lava Rock Brewing Co., opening on Albuquerque's Westside in early 2018.×
NMAMA's Treasurer maintains the fiscal health of the organization. Key to the role are meeting Chapter financial reporting requirements, creating and maintaining an annual budget as directed by AMA IH, and state and federal tax reporting. Support at NMAMA events is also critical for this position.×
Keith Allen West is known for his energetic presentations on branding, marketing and extreme retail growth strategies. Since 2014 he has reached the Inc. 500/5000 list with two of his cosmetics companies by growing revenue over 1,000%. His company Urban Fresh Cosmetics grew sales from $200,000 to $5.1 million in just three years. West consults with other quality brands to grow their sales with his trusted methods. He is a globally recognized speaker on sustainable business success, especially within the spa and wellness industry, and has been honored with the Top Green Spa Award from DaySpa Magazine. Former Vice President Al Gore trained West in Johannesburg, South Africa as a Climate Reality Leader to teach solutions to our climate crisis. West also owns Clear Light, the Cedar Company and the award-winning Wild West Skincare, which private labels organic, natural skincare products for spas all over the planet from their urban farm headquarters in Albuquerque, New Mexico.×
The VP Membership is responsible for growing membership through renewals, retention, and recruitment, and for developing new membership campaigns that connect to AMA's national campaigns. Additionally, the VP Membership communicates effectively both internally and externally to keep Chapter members and the community aware of NMAMA resources.×
Charlotte has lead her Company, Bocotek, in developing a business that provides digital marketing, computer network and print management services to help clients address industry challenges, cost containment and transformation in the customer's competitive marketplace or public service environment. Bocotek launched in 1999 as a direct result from the private and public sector searching for sound consulting back by complete ongoing Management.
Charlotte saw businesses frustrated with many different vendors and consultants that had ideas for improvement but no solid resolution or action plan. She wanted to help not only consult Bocotek clients but provide them with the tools to improve their infrastructure and keep it relevant.
Bocotek helps our clients with IT Networks and or Digital Marketing initiatives.
The NMAMA VP Technolgy is responsible for establishing the technical vision and leading all aspects of technology development, according to the Chapter's strategic direction and growth objectives.×
Allyne Clarke has been working in this community as a marketer in various roles for over 25 years. In her current position as Marketing Director for Rio Metro Regional Transit District, she oversees marketing, advertising and customer service for the New Mexico Rail Runner Express and Rio Metro buses in Valencia and Sandoval Counties. Allyne is a strong advocate and supporter of many community events and has served on the Board of several non-profit organizations, such as the Sickle Cell Council of New Mexico and the Juvenile Diabetes Research Foundation. She is affiliated with Women in Transportation (WTS International), the South West Transit Association and the New Mexico Hospitality Association, to name a few. Her experiences over the years in all facets of media have led her to be considered a consultant with a vast array of understanding of how best to meet clients’ needs.×
The NMAMA VP Programming is responsible for planning and scheduling educational events and networking opportunities, providing strong opportunities to help members connect and advance their professional knowledge.×
Rachel Silva, the Marketing Manager for Homewise Inc, has 10 years of experience in Marketing, Advertising, and Public Relations. She is responsible for managing the production and implementation of successful marketing programs for Homewise. Rachel develops concepts and strategies and liaises with all departments regarding marketing needs. She also manages the organization’s social media, website, email and search engine marketing programs to grow client base through a variety of online channels. She has a Bachelor’s degree in Public Relations from West Virginia University.×
NMAMA's VP Communications harnesses the strength of a diverse community through effective, targeted communications including social media to promote events and drive programming success.×
The NMAMA Secretary handles all Board of Directors meeting minutes, agendas, chapter leadership programs, correspondence, Leadership Summit, Regional Retreats, virtual roundtable calls, and Chapter Excellence Awards requirements under the direction of the Board of Directors.×
The NMAMA VP Sponsorship develops and administers mutually beneficial sponsorship opportunities with partner organizations and individuals.×
NMAMA is member focused, resource oriented and value driven. Our mission is to create and provide to New Mexico’s marketing professionals leading resources for continuing education, career development and peer-to-peer networking. Our goal is to provide a venue for marketing professionals to share resources and ideas in a non-competitive environment.
Rachel Silva, the Marketing Manager for Homewise Inc, has 10 years of experience in Marketing, Advertising, and Public Relations. She is responsible for managing the production and implementation of successful marketing programs for Homewise. Rachel develops concepts and strategies and liaises with all departments regarding marketing needs. She also manages the organization’s social media, website, email and search engine marketing programs to grow client base through a variety of online channels. She has a Bachelor’s degree in Public Relations from West Virginia University.
Joining the American Marketing Association will do more than connect you with its 30,000 members worldwide. It also gives you access to marketing knowledge, training, tools and tactics, as well as exposure to leading-edge technology. On the local level, AMA connects you with unparalleled peer networking opportunities with the marketing professionals active right here in New Mexico. If you’re looking for ways to advance your career, take a serious look at AMA. Join today!
The Member Spotlight is an opportunity to get to know some of our members, hear about their accomplishments,
and learn how the NMAMA complements their efforts.
to our sponsors
Sponsoring the NMAMA is a great way to get your message to business people and marketing professionals. Increase the equity of your brand, stay on top of marketing trends, and make new business relationships by sponsoring the NMAMA.
Through your continuing purchases and acts of support, Clear Light the Cedar Company has donated to several local charities and to our two main philanthropies! Please see our website for more information.
The Writer Gals are a network of independent freelance writers, marketing/PR specialists, graphic designers and Web content developers.
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