it's about making
Established in 1983 and formally chartered in 1984,
the New Mexico Chapter of the American Marketing Association (NMAMA)
represents marketing professionals throughout New Mexico
—a full mix of client-side, agency and marketing service providers—
and provides a forum for the educational and professional development of its members.
The NMAMA helps the New Mexico marketing community understand a variety of
marketing related issues, trends and innovations through luncheons,
seminars and members-only events during the year.
Discounts on national and local AMA events. Learn from the best and brightest and network with industry leaders.Read More
Membership includes a subscription to Marketing News and another AMA magazine or journal of your choice.Read More
Access AMA job postings, experts, career and interview strategies, and become a Professional Certified Marketer (PCM).Read More
Receive event notifications, newsletters and more. Sign up for NMAMA emails!
Monthly educational events, social events, LinkedIn Groups and volunteer opportunities give you
access to local business resources, prospective clients and marketing peers.
Connect. Engage. Mingle. Whatever your career trajectory, the NMAMA has an event for you. Check out these upcoming opportunities to get connected with your peers through social events, learning opportunities, or just a chance to blow off some steam.View All Events
Kim is the marketing director for the School of Engineering at the University of New Mexico, where she is responsible for all marketing and communications for the school, including publications, websites, and public relations efforts. Kim is a native of Muncie, Indiana, and came to Albuquerque in late 2013 with her husband, Collin, who is an engineer at Sandia National Laboratories. Since 2005, she worked in public relations, marketing and writing positions at Purdue University in West Lafayette, Indiana. Before that, she worked as a reporter and editor for newspapers in Indiana.×
The President and CEO is responsible for establishing Chapter objectives for the year and determines whether these objectives contribute to the Chapter’s long-range goals. The President has stewardship in ensuring the Chapter is better than before and that leaders are developed to grow the Chapter. One of the President’s most important responsibilities is to work with the President-Elect to prepare the Chapter for the following year.×
Award winning, brand-centric MARCOM Strategist with an extensive creative portfolio, achieving deliverables for advertising concepts, marketing strategy, and business development projects for profit/nonprofit organizations. Dawn currently heads marketing for regional logistics company, DMC Logistics and its aviation affiliate Aerolynx Charter. She has 20+ years of leadership experience providing solutions to diverse industries, including a regional advertising agency headquartered in Albuquerque, New Mexico, serving as its Founder and CEO/Executive Director for 16 years. Personal quote: “Marketing is here to facilitate the decision making process. It's not about information alone. It's real knowledge and a complete understanding of a business problem that results in an educated attempt at a solution. Creativity ties it all together.”×
President-Elect & COO supports Board President and committees as adviser and leads strategic partnership initiatives to move chapter mission forward. Responsible for board member recruitment, will assume Board President role next term.×
David Swope is an Account Executive and Radio Personality at ESPN Radio 101.7FM The TEAM. David brings 30 years of Marketing experience from a diverse background in public relations, promotions and sales management. His background includes ownership and operations of a retail business, a Financial Planner and General Manager of a multipurpose motorsports facility. Fundraising and public service background include Leadership Albuquerque, American Heart Association, American Cancer Society, UNM Alumni Association and the Rotary Club of Albuquerque.
Special interests and talents combined with the launch of the New Mexico Motorsports Report on 1550AM KIVA in April of 2010 while David was the GM at Sandia Motor Speedway. A fan of motor racing and all things motorsports related, David had the opportunity to join the TEAM at ESPN Radio Albuquerque KQTM in November of 2012. The New Mexico Motorsports Report started its broadcast in February of 2013 on 101.7FM with a Live Broadcast from the Super Nationals at EXPO New Mexico.
As a lifelong resident of Albuquerque and graduate of UNM, David has developed an extensive and diverse network of contacts. The opportunity to connect with other likeminded professionals is essential in his continued growth and commitment to the community.
The immediate past president provides mentorship and support for the President and board. Additionally, he assists the committees as needed.×
Cynthia Nagle is a communications & marketing strategist and ROI generator, with 20+ years' experience in B2B and B2C marketing. Originally from New York state, Cindy moved to Albuquerque in late 2014 after leading high-performance teams at agencies (including McCann Erickson) and client-side, in the governmental, technology, financial services, higher education, health care, nonprofit, and military industries.
A member of the American Marketing Association since 2003, Cindy served for 10 years on the board of the New York Capital Region chapter of the AMA, including a term as President. As such, she brings a wealth of knowledge and experience about AMA resources and how an AMA chapter can ensure member value.
Cindy currently works for global consultancy DNV GL in its Energy unit - where, as Marketing Director for PNM's Business Energy Efficiency Programs, she develops and executes B2B marketing strategy and tactics, and helps New Mexico businesses maximize the benefits of energy efficiency.
The Vice President of Programming is responsible for planning and scheduling educational events and networking opportunities, helping members to connect and advance their professional knowledge - and helping the chapter to grow.×
Bill Walters is currently retired. As major stockholder, CEO and Marketing Officer for ABA Creative Web Services for 15 years Bill brings marketing and sales experience as well as management experience. In past lives Bill was an Air Force Officer responsible for organizations as large as 125 technical personnel. As an Engineering Manager Bill organized and ran a office of eight engineers providing services to the US Air Force and Sandia National Labs.
With over 20 years experience with Quickbooks Bill maintains the Chapter's finances and has done so for almost 12 years.
As Chief Financial Officer for the New Mexico AMA Chapter Bill records and pays bills, generates monthly, annual and other financial reports as directed by the Board of Directors. Generates and submits monthly and annual financial reports and an annual budget as required by AMA IH. The CFO also prepares and files state and federal tax reports and reports to the NM Secretary of State as required by law.×
Jodie Lord is an experienced marketing professional with brand, advertising, research, and storytelling experience that helps companies grow awareness and engagement in order to increase their revenue.
In her role as research director she designs research studies and manages client accounts, serving as a consultant for global and fortune 100 clients in the telecom, restaurant, financial services and consumer goods industries. She specializes in category-level meta analysis, custom research and campaign level research.
Jodie is a New Mexico native and graduate of the University of New Mexico.
The VP of Membership is responsible for growing membership lists for renewals, retention, and recruitment. One of the most important responsibilities include developing new membership campaigns that connect to the national campaigns.
Additionally, the VP of Membership ensures to communicate effectively both internally and externally, so the membership and the community are aware of their NMAMA resources.
Charlotte has lead her Company, Bocotek, in developing a business that provides digital marketing, computer network and print management services to help clients address industry challenges, cost containment and transformation in the customer's competitive marketplace or public service environment. Bocotek was launched in 1999, as a direct result from the private and public sector searching for sound consulting back by complete ongoing Management.
Charlotte saw businesses frustrated with many different vendors and consultants that had ideas for improvement but no solid resolution or action plan. She wanted to help not only consult Bocotek clients but provide them with the tools to improve their infrastructure and keep it relevant.
Bocotek helps our clients with IT Networks and or Digital Marketing initiatives.
We serve as an honest, flexible, and innovative partner that is committed to providing you the right solution and services.
The Chief Technology Officer is responsible for establishing the NMAMA's technical vision and leading all aspects of technology development, according to its strategic direction and growth objectives.×
Raised and educated in Ohio, Kathleen put down her first set of professional roots in Dallas, Texas as an art director and graphic designer. She had the opportunity to work with some of the largest ad agencies and corporations in the U.S, such as the Wall Street Journal, Neiman Marcus, Frito Lay/PepsiCo, Applebee’s, Anheuser-Busch, Mary Kay Cosmetics, Dillard’s, and Brinker International/Chili’s.
Fate then brought her to New Mexico nearly 20 years ago where she fell in love with the landscape and the people. Kathleen established Kinkopf Design, which specializes in graphic design, brand development, advertising, project management and marketing strategy for both print and web. She is a strategic, solutions-driven ‘design thinker’, but weaves a distinct sense of visual style into every project. Kinkopf Design services small to large companies in industries that include education, healthcare, banking & finance, government, mental health, office systems, and commercial insurance. Kathleen is also an accomplished fine artist and commercial illustrator and has been represented and exhibited throughout the U.S.
When she’s not at the office, Kathleen hits the trails, plays with horses, perfects her bocce skills, or whips up foodie delights for her friends and family.
The Records Chair responsibilities include: Maintaining and organizing chapter files and records, including board meeting minutes, retreats, chapter roster, chapter history, annual reports, and correspondence and then submitting these records to the National Chapter and the NM Chapter Board in a precise, prompt and monthly basis. Other duties include conducting officer election procedures to fill open positions as well as assisting any fellow Board member when needed for current and upcoming events.×
NMAMA is member focused, resource oriented and value driven. Our mission is to create and provide to New Mexico’s marketing professionals leading resources for continuing education, career development and peer-to-peer networking. Our goal is to provide a venue for marketing professionals to share resources and ideas in a non-competitive environment.
Kim is the marketing manager for the School of Engineering at the University of New Mexico, where she is responsible for all marketing and communications for the school, including publications, websites, and public relations efforts. Previously, she worked in PR and marketing at Purdue University and is a former newspaper writer and editor.
Award winning brand-centric MARCOM Strategist committed to moving brands forward. Dawn applies 20+ years of leadership expertise including entrepreneurial and corporate experience with profit and nonprofit organizations to assist NMAMA’s mission in providing a forum for the education and professional development of its members.
David Swope is an Account Executive and Radio Personality at ESPN Radio 101.7FM The TEAM. David brings 30 years of Marketing experience from a diverse background in public relations, promotions and sales management. After a successful year as President, David now serves and guides the new board as the immediate past president.
Joining the American Marketing Association will do more than connect you with its 30,000 members worldwide. It also gives you access to marketing knowledge, training, tools and tactics, as well as exposure to leading-edge technology. On the local level, AMA connects you with unparalleled peer networking opportunities with the marketing professionals active right here in New Mexico. If you’re looking for ways to advance your career, take a serious look at AMA. Join today!
The Member Spotlight is an opportunity to get to know some of our members, hear about their accomplishments,
and learn how the NMAMA complements their efforts.
to our sponsors
Sponsoring the NMAMA is great way to get your message before business people and marketing professionals. Increase the equity of your brand, stay on top of marketing trends, and make new business relationships by sponsoring the NMAMA.
EXHIB-IT! is a locally-owned company that specializes in Custom & Modular Trade Show Displays • Design Services • In House Large Format Graphic Printing • Show Management Services • Rental Services.
Xynergy has been building websites and creating Internet marketing solutions for a wide range of industries, non-profits, and state and local government agencies since 1994.
The Writer Gals are a network of independent freelance writers, marketing/PR specialists, graphic designers and Web content developers.