Growing Your Brand Through Telling Your Story
Once upon a time, businesses believed that their brand story was all about a logo and a good tag line. But that’s not really how the brand story goes. Today, a successful, sustainable business has a brand that encompasses things they can control (like colors, website and collateral content, packaging) to things beyond their control (what consumers share).
Join NMAMA and special guests Abby Hollister-Dufay, Jessica Sanchez and Jodie Lord from Ameritest as they share their experience in how even small local businesses can actively create their own brand story to stand out in today’s crowded marketplace through positioning and communication. It’s a great opportunity to hone your own storytelling as ABQ’s marketing professionals circle together for another great opportunity to learn, network and socialize.
When: Tuesday, July 26, 11:30am to 1pm
Where: El Patron Restaurant
10551 Montgomery Blvd NE, Albuquerque, NM 87111
Cost: $25 Members
RSVP & Payment: Please click on the link below:
Ameritest is an advertising and brand research agency that helps brands optimize their positioning and creative expression to build inspiring long-term brand memories. With offices in Albuquerque, NM, and Chicago, IL, the firm has worked with a diverse roster of Fortune 500 clients for over 25 years to help them tell their stories.
Abigail Hollister-Dufay, VP of Client Services and Research Director at Ameritest, joined the company in 2005. As a research director, Abby designs research studies and manages client relations, serving as a consultant for clients in the consumer goods categories, retail, and tech categories among others. Abby specializes in category-level meta analysis, custom research and research innovations in the communications space.
Prior to joining Ameritest, she worked in Client Service at Millward Brown in Naperville, IL and in custom research for Catalina Marketing Research Solutions in Schaumburg, IL. Abby is a graduate of the University of New Mexico with a degree in Marketing Management and a minor in Psychology.
Jessica Sanchez, Research Director, joined Ameritest in 2002. Jessica designs research studies and serves as an advisor for clients in several categories including consumer goods, restaurant, financial services and telecommunications. Jessica specializes in custom research, category-level meta analysis, mobile communications research, and kid-targeted ad research.
Jessica has a Bachelor’s degree in Marketing Management from the University of New Mexico and has completed the Marketing Research Professional certification program at the University of Georgia.
Jodie Lord, Research Director, has been part of the Ameritest team since 2002. She has managed studies testing various media for clients across a multitude of categories, ranging from tech and toys to telecom, financial services, CDR (Casual Dining) and media. She has experience testing internationally and is Ameritest’s in-house expert on second screen and media related custom studies. Jodie has worked extensively on streamlining the testing process to provide quick testing turnaround without losing the insight valued by Ameritest’s clients.
Jodie earned her BBA in Marketing from the University of New Mexico.
Established in 1983 and formally chartered in 1984, The New Mexico Chapter of the American Marketing Association (NMAMA) represents marketing professionals throughout New Mexico—a FULL MIX of client-side, agency and marketing service providers—and provides a forum for the educational and professional development of its members.