Helping Central Ave. Small Businesses Cope with ART
Q. If a major transportation project impacts your customers’ access to your small business, how do you cope?
A. Marketing, marketing, marketing.
By now, just about everyone in Albuquerque has experienced the Albuquerque Rapid Transit (ART) project, currently under construction along the Central Avenue Corridor (Coors Blvd. to Louisiana Blvd.). For the many small, independently-owned businesses along the corridor who rely on walk-in traffic, ART has posed challenges in how to reach, retain, and grow their customer base while overcoming customers’ reluctance to navigate orange cones and narrow lanes.
Join NMAMA and special guests Kelli Muwumba and Daniel Quijano of the Small Business Resource Collaborative (SBRC) as we explore how, over the past year, the SBRC has been helping Central Ave. small businesses increase their visibility with marketing support during ART construction.
The SBRC is a non-profit alliance of community business organizations dedicated to the success of small business, offering marketing, technical and financial resources and services to the small business community. SBRC consultants provide customized on-the-ground support to business owners, assisting them with websites, social media, logos, marketing materials, outreach tools, lead generation, customer tracking systems and protocols – and helping them deploy effective marketing strategies to not just survive ART, but thrive. The collaborative and its outreach is modeled after a nationally recognized program conducted by the Neighborhood Development Center in Minneapolis-St. Paul.
When: Thursday, February 9, 11:30 am to 1:00 pm
Where: Artichoke Cafe
424 Central Ave SE (corner of Central & Edith)
Private parking lot located across from Artichoke Cafe on Edith Blvd. Street parking also available along Edith Blvd. and Gold Ave. See Google Map below.
Cost: $25 Members
Meal choices: At the event, attendees will select from a choice of:
Crepe of the Day
Pear Blue Cheese Salad with Grilled Chicken Breast
Chicken Club Sandwich
RSVP & Payment: Please click on the link below:
About Kelli Muwumba
Kelli Muwumba is an Albuquerque native who grew up in an entrepreneurial family. From an early age Kelli saw the impact that small businesses made on the City, and she attended UNM’s Anderson School of Management with the plan to become a consultant to serve the hard working small business community. After graduating from UNM, Kelli moved to Uganda where she oversaw a large youth ministry, and also consulted for several businesses and helped them with their marketing and customer service. Upon her return to Albuquerque, she and her husband started an art company, and Kelli opened her own consulting company, KRM Consulting Services, LLC, to serve the micro and small businesses in the area. From insurance agents to non-profits, Kelli has had the opportunity to be a part of the story of people living their dreams of owning their own business.
About Daniel Quijano
Daniel loves to see businesses thrive. With over 12 years in the small business space, he has helped companies scale in the areas of marketing, branding, sales development and financial management. A fluent Spanish speaker, Daniel has represented publicly traded companies and private entities in many industries, from start-ups to established organizations. He believes that “Your business should determine the economy, not the other way around” – and he works hand in hand with his clients to make that belief a reality.
Special thanks to our 2016-17 events sponsor!