Marketing Through Entrepreneurship
Building and maintaining a brand for one business is a challenge. But when a person has a knack for seeing the potential in multiple brands, the energy, creativity and a drive to help each succeed requires the ability to multitask while zeroing in on building a unique presence for each individual brand.
Join NMAMA and special guest, Keith West, Cedar-ologist at Clear Light, the Cedar Company, eco-urban shaman at Urban Fresh New Mexico and CEO (chief enrichment officer) at My Sacred Fig – Organic Private Label Skincare, as he shares his approach to building brand presence, creating consumer evangelists and growing each business in its own way. It’s a great way to learn a thing or three while socializing with members of ABQ’s marketing elite.
When: Thursday, September 29, 11:30 a.m. to 1 p.m.
Where: Pappadeaux Seafood Kitchen
5011 Pan American Freeway NE, Albuquerque, NM 87109
Cost: $25 Members
RSVP & Payment: Please click on the link below:
Keith West, a self-proclaimed millionaire branding coach and mad scientist, is a successful and energetic presenter on branding, marketing, and extreme retail growth strategies. Since 2014, he has reached the Inc. 500/5000 list with two of his cosmetics companies by growing revenue over 1,000%. Urban Fresh Cosmetics grew sales from $200,000 to $3.1 million in just three years.
Through a series of major life events, West has become an accomplished skincare marketing expert, journalist, motivational coach, and leader in the climate crisis. West is a globally-recognized speaker on sustainable business success, especially within the spa and wellness industry, being honored with the Top Green Spa Award from DaySpa magazine. Former Vice President Al Gore trained West in Johannesburg, South Africa, as a climate reality leader to teach solutions to our climate crisis.
West purchased the 45 year-old Clear Light, the Cedar Company after it closed in March 2016. Using his unorthodox marketing and branding ideas, he plans to get the sales to grow 400% in one year.
His studies in world wellness rituals earned him a doctor of divinity degree. His companies have been featured by BRAVO, HGTV, People magazine, USA Today, Vogue, Huffington Post, The Guardian, the Los Angeles Times, The New York Times, Fox, CNN, AOL, MSN, NPR and many more media outlets. His small business reality series through AOL reached 24 million viewers.