Lunch & Learn – Tapping the Power of Yelp

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11:30 am - 01:00 pm
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Lunch & Learn – Tapping the Power of Yelp

Tapping the Power of Yelp

162 million people visit Yelp on a monthly basis, and use it as a resource to make buying decisions. But it’s not just for restaurant reviews. Yelp users have contributed approximately 108 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. These reviewers are using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online. Is your business tapping this powerful social network?

Join NMAMA and special guest Howie Kaibel, Senior Community Manager and Marketing Director of Yelp Albuquerque, as he shares an inside look at Yelp and how it connects people with great local businesses. He’ll discuss how he markets local venues, events and attractions – like the recent, highly successful Yelptropolis – and explain how a business can (and should) include Yelp as part of its social media marketing strategy.

When: Thursday, November 10, 11:30 am to 1 pm
Where: Pappadeaux Seafood Kitchen
5011 Pan American Freeway NE, Albuquerque, NM 87109
Cost: $25 Members
$40 Non-Members
Meal choices: At the event, attendees will select from a choice of Ginger Salmon (char-grilled salmon fillet topped with ginger butter, with almond green beans); Pan-Seared Tilapia (topped with toasted hazelnuts & brown butter, with fresh green beans & potatoes); or Cajun Combo (blackened catfish fillet with dirty rice & shrimp Creole over white rice). A Grilled Chicken Breast selection will be available as an alternative entree.

RSVP & Payment: Please click on the link below:


About Howie Kaibel

Howie Kaibel, Albuquerque Community Manager for Yelp.com, connects people with businesses in the Albuquerque/Rio Rancho metroplex via events, personal connections, the Yelp website and its powerful mobile app. Howie is responsible for growing the Yelp user community in Albuquerque, undertaking large-scale marketing (both traditional and viral) projects, handling public relations and media duties for the region, writing a weekly regional newsletter and interfacing with local and regional businesses.

Named the ‘Best Local to Lunch With’ in Albuquerque the Magazine’s annual ‘Best of the City’ issue, Howie works to help business owners and local enthusiasts support each other through positive word of mouth and social engagement within the community. He helps businesses manage their online presence, host and sponsor local events, and educates professionals about community building and the importance of being authentic. “I eat incredible food, I lead a community of dedicated enthusiasts, and I support the most creative, innovative and thriving community in the southwest.”



November 10, 2016
11:30 am - 1:00 pm
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