NMAMA

Mixology: How Marble Keeps Brewing Up Success

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05:30 pm - 07:30 pm
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Mixology: How Marble Keeps Brewing Up Success

Marble Brewery logo

It’s a bonafide New Mexico success story. In just nine years, Marble Brewery has grown from a humble startup into the second largest brewery in New Mexico – with revenue of $6.7 million for 2015, well over 100 employees, three locations across Albuquerque and multi-state distribution, and demand that has often exceeded its ability to keep up. Since just mid-2015, Marble has:

  • Completed a $4 million production facility expansion, which added enough square footage and new equipment to more than double annual production capabilities to about 35,000 barrels
  • Doubled the size of its West Side taproom
  • Built and opened its newest location in the Northeast Heights with a new onsite 10-barrel brewing system, and purchased the property at Montgomery and Eubank for $5.6 million
  • Debuted a new rooftop deck at the Downtown pub

How has Marble Brewery achieved such growth and success in the crowded New Mexico craft beer market? And what marketing elements have played the biggest part?

Marble Brewery

Join NMAMA on July 25 at Marble Brewery’s Northeast Heights tap room, which opened in August 2016. Barbie Gonzalez, director of tap room operations, and Leah Black, PR/offsite events & social media director, will discuss the secrets of Marble’s success, including:

  • The branding and marketing strategies that have helped Marble grow and expand
  • Which social media and other marketing tactics drive loyalty and keep customers coming
  • How Marble continues to stand out among Albuquerque’s growing number of craft breweries
  • Marketing challenges, successes, and stories from the trenches

This event will include a flight tasting of Marble’s brews, plus heavy appetizers.

Marble Brewery taps

When: Tuesday, July 25, 5:30-7:30 pm
Where: Marble Brewery Northeast Heights Tap Room
9904 Montgomery Blvd NE
Albuquerque, NM 87111

Cost: $20 Members
$30 Non-Members

RSVP & Payment: Please click on the link below to register:

RSVP & PAYMENT

About Marble Brewery

Founded in 2008 in the heart of downtown Albuquerque, Marble Brewery is devoted to brewing premium craft beer including classics and cutting-edge specials. Marble packages a variety of styles and distributes throughout New Mexico, southwestern Colorado, and parts of Arizona. Marble Brewery was named 2014 Great American Beer Festival® Small Brewery and Small Brewery Brewer of the Year and won gold for its Double White and Imperial Red Ale. Marble also medaled at GABF in 2015 and 2016, and at the World Beer Cup.

About Barbie Gonzalez

Barbie Gonzalez

Barbie is an idealist. She’s passionate. She’s dramatic. A graduate of NYU’s drama department, Barbie balanced corporate jobs at Manhattan’s premier talent agencies with her acting career. In the wake of 9-11, Barbie left Manhattan in search of authenticity, and Albuquerque’s bright blue skies and rugged desert landscape stole her heart. Running Marble’s tap rooms is no easy task, but Barbie’s ambition to learn and drive to succeed, along with her warm, poised, generous personality make her a dedicated leader. Barbie is available day or night, except for those rare occasions when she retreats to a cozy cabin in the Jemez to sip Imperial Stout and snuggle by the fire.

About Leah Black

Leah Black 648x432

When she’s not singing the National Anthem in front of Albuquerque Isotopes fans, sitting in with musician friends on stage or around a star-filled campfire, you can find Leah in her favorite venue: a local shower, where the acoustics are almost perfect and she often contemplates doing “The Shower Sessions.” She also loves to put endless miles on her campervan, Roada, with her dog Charlie (whom she also taught to sing). Leah is very passionate about spreading joy, through song or delicious craft beer, which brought her to Marble. She’s a reformed radio & TV personality, with deep experience in the social media realm. She’s constantly thinking of new ways to broadcast worldwide how much joy Marble’s craft beer can bring. Come see what she’s talking about.


Special thanks to our 2016-17 events sponsor!

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Details

Date:
July 25, 2017
Time:
5:30 pm - 7:30 pm
Event Tags:
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Organizer

NMAMA

Venue

Marble NE Heights Taproom
9904 Montgomery Blvd NE
Albuquerque, NM 87111 United States
+ Google Map
Phone:
505-323-4030
Website:
http://www.marblebrewery.com