Click Here for AMA National Events

may 2008 luncheon

Connecting the Message with the Marketplace:
Mesa del Sol Marketing
Thursday, May 15
11:30am - 1:00pm

NMAMA presents Anne Monson, Director of Marketing and Public Relations for Mesa del Sol. Attendees will:

• discover how Mesa del Sol's marketing efforts connect to their audiences
• hear about marketing theory vs reality
• learn all about Albuquerque's newest community, Mesa del Sol. 

The deadline to RSVP is Monday, May 12.
Click Here to RSVP

This professional networking event is made possible by:

Thursday, June 19

Lunch Presentation: Connecting You to Generation X
Chuck Underwood, Principal
The Generational Imperative, Inc.

Chuck Underwood, Principal The Generational Imperative, Inc., will introduce you to Generation X (Born 1965-1981). The latch-key kids grew up street-smart but isolated, often with divorced or career-driven parents. They are entrepreneurial and very individualistic. Government and big business mean little to them. Discover how these experiences influence Gen X's consumer decisions and learn how to connect with this generation.

Chuck Underwood is the founder and president of The Generational Imperative, Inc., a research-driven generational business consultancy. Having studied and researched the generational values and beliefs that guide the decision-making of Americans for two decades, he is a leading authority on generational dynamics in both the marketplace and workplace. Chuck is the author of "The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, and Living Room."

Co-sponsored by:

The deadline to RSVP is Monday, June 16.
Click Here to RSVP for the Lunch-n-Learn

Thursday, June 19

1:30 pm - 4:30 pm
Marriott Pyramid North

Seminar: Generational Marketing Strategy and Workforce Diversity —Gen X and Gen Y
Chuck Underwood, Principal
The Generational Imperative, Inc

To accurately "connect" with a generation in the marketplace or workplace, businesses must understand their unique formative years. These years mold each generation's unique core values and guide their unique decision-making. Join Chuck Underwood as he presents the information you need to know about Generation X (Born 1965-1981) and Generation Y/Millennials (Born 1982-Present). Learn the strategic tactics and guidelines to connect with each generation, whether you are trying to reach them in the marketplace or recruit them.

Chuck Underwood is the founder and president of The Generational Imperative, Inc., a research-driven generational business consultancy. Having studied and researched the generational values and beliefs that guide the decision-making of Americans for two decades, he is a leading authority on generational dynamics in both the marketplace and workplace. Chuck is the author of "The Generational Imperative: Understanding Generational Differences In The Workplace, Marketplace, and Living Room."

Co-sponsored by:

Click Here to RSVP for the Seminar

Unless otherwise noted, events are Lunch & Learns to be held at Marriott Pyramid North from 11:30 am to 1:00 pm

Thank you to our Sponsors