January 2018 E-Newsletter

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January 2018 E-Newsletter

President’s Message

Happy New Year! As marketers we work 24-7 to ensure that the investment entrusted to our profession meets expectation and that content and channels align for best R.O.I. This is equally true as I reach mid-term as President of the New Mexico chapter of the American Marketing Association: to ensure term goals are met to the satisfaction of our members.

Our goals can only be achieved by surrounding ourselves with excellent marketers. Our NMAMA Board and volunteers are “best of class” and our collaborative spirit has implemented the perfect “brand of change” necessary to bring our chapter to a new level.

I’m thrilled to say that we are on track in meeting our goal of increasing quality programs. Two of our stand out events from this past year, DaVinci the Genius and UNM + Dreamstyle Rebranding Story (highlighted below) are an indication of more quality programs to come. And, I’m pleased to announce we have implemented AMA’s rebrand initiative. If you are a member, please check our chapter and national websites regularly for new information and tools designed to expand your knowledge of gold standards and provide access to emerging trends.

Let’s face it – the demands of our profession and the scores of industries and organizations we serve are immense. Whether you work with a team or face it alone in a smaller organization, the NMAMA is here for you.

I sincerely hope you’ve enjoyed the progress our chapter has experienced over the past six months. On behalf of the NMAMA Board, we look forward to the rest of the 2017-2018 term and the best 2018 has to offer.

– Dawn Bodenner, President NMAMA

Greetings from VP Communications


As the new VP of Communications for the New Mexico chapter of the American Marketing Association, I am delighted to represent our chapter. I look forward to serving as a board member and welcome any new ideas you have to help strengthen our chapter. Please feel free to contact me anytime!

– Rachel Silva, VP Communications NMAMA


2017 Highlights

The UNM + DreamStyle Rebranding Story

On September 21 Larry Chavez, Owner of DreamStyle Remodeling and Dawn Dewey, Marketing Director joined Randall Marshall, Principal/Vice President of Creative Services at K2MD to give us an inside look – from both the client and agency perspectives – at the rebranding of UNM’s iconic sports facilities. Read more >

Da Vinci the Genius Comes to Albuquerque

Our October Lunch & Learn featured Renaissance man Leonardo da Vinci. We took a sneak peek behind the scenes of the groundbreaking exhibit “Da Vinci – The Genius” which will run February 10 through July 29, 2018 at the New Mexico Museum of Natural History & Science.
Read more >

Become a Member of AMA

Members have access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world. Thinking of joining? Contact Keith Allen West, VP Membership, for more information.

Join our Board

We currently have volunteer openings for the positions of Secretary and VP of Sponsorship. Please visit our website to learn more about our board and contact us if you are interested in joining.

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