Member Spotlight: Stacy Sacco

Lecturer, Entrepreneurial Studies, UNM Anderson School of Management
Associate Director, UNM Small Business Institute
Adjunct Professor, MBA Program, Webster University
Marketing Consultant, Sacco Marketing Group
AMA member since 1988

Stacy has over 25 years’ experience in marketing and has served as the President of both the New Mexico and Orange County Chapters of the AMA. He publishes the monthly marketing job list and hosts the annual MARCOM Mixer which brings together over 350 marketing professionals statewide. Stacy has been recognized as one of 100 Power Brokers by the New Mexico Business Weekly and received the NMAMA’s Marketer of Excellence Award.

Why did you join the AMA?
I have been involved with the AMA for many years, including helping found the student chapter at the University of Arizona in the late ‘70s, and then serving as a vice president of the Los Angeles Chapter (1988-1992), founding president of the Orange County Chapter (1993-1994), and president of the New Mexico Chapter (1999-2000). My reasons for joining and continuing my membership are threefold: the opportunity to network with my marketing peers; to learn about new marketing techniques and solutions and hear about job openings; and to serve in a leadership role to give back to the larger marketing community.

Why are you a member as opposed to just attending events as a non-member?
I’ve found that I get the most value from any endeavor by being personally involved and committed to the mission of the group, and, as they say “you gotta be in the game.” As a member, I can also take advantage of several exclusive resources the AMA offers members. And my membership certainly adds to my resume and credibility as a professional marketer.

What have you gotten out of membership?
I’d begin by saying that I’ve made several great friends through my involvement, many of whom are life-long friends. Further, I’ve enhanced my professional knowledge of marketing from the many speaker presentations, panel discussions and workshops that I’ve attended. And then there are the many articles, informational resources and databases AMA offers that I accessed at work (especially in the positions I held at several Fortune 500 corporations and now mentoring small business owners). And finally, the AMA gave me a chance to enhance my management skills in the various leadership roles I’ve held with each of the AMA chapters I’ve been a member of.

Why would you encourage others to be a member of this group?
I’m regularly asked this question, and I always encourage others to research and check out the many marketing-related groups in our area to find the one that best aligns with their professional goals. I’ve actually been a member of 2-3 groups at any one time, however, the AMA offers one thing the others don’t and that’s a cross pollination of professionals from different industries (i.e., education, healthcare, technology, etc.) and the many functional areas within the marketing arena (i.e., advertising, public relations, research, social media, etc.).

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