The Board

Meet the Board

2021-2022 NMAMA Board

New Mexico AMA Board is a team of dedicated and enthusiastic marketing professionals who work toward promoting the field of marketing in the community.

Gabe Gomez


Gabe is the Managing Director of Marketing and Communications for the UNM Foundation. He is an award-winning author, consultant to businesses on content development and digital marketing strategies, and editor-at-large for TABLE Magazine. Gabe is also a student in the EMBA Program at the UNM Anderson School of Management. 

Nichole Harwood

VP Sponsorship

Nichole Harwood is the Account Manager of ABQ-Live the Magazine and a graduate from the University of New Mexico with a Bachelor's in Communication and Journalism and a focus in marketing. She specializes in social media, print, and radio marketing, in addition to networking for local businesses and events



Sammie serves her client's accounting/bookkeeping efforts with her team at Checks & Balances for You. With a background in client service, sales and contract management spanning over 30 years, her focus is on utilizing a holistic approach to best serve business owners, families and individuals in staying on track with their financial obligations and goals.

Hilary Kilpatric

VP Finance

Hilary Kilpatric is an international social entrepreneur with a BA in Business Economics, a CPA license, and MA in International Relations.  She recently founded The Kitchen Table Santa Fe, where she helps small food businesses scale and grow while aiming to keep the value chain local.

Ali Russ

VP Communications

Bio coming soon




VP Technology


VP Membership


VP Programming

Meet our Committee Volunteers

We work with these amazing volunteers who help us expand the reach and scope of our programs, events, knowledge sharing, and communications.

Erika Woldman Hecht- 


Market Ascent provides marketing consulting services using a proprietary process that puts a science behind accelerating desired outcomes. Whether you need help with an overarching marketing plan or a specific marketing problem, we help you gain clarity on how to move forward faster and increase revenue. Our services include a full suite of planning, strategy, messaging, lead-generation, and marketing execution services along with our signature marketing programs: the Marketing Acceleration Blueprint, Leading With Thought-Leadership, Everything Events, and Learning By Design. Market Ascent has worked with industry leaders such as IBM, SPSS, and Camo Analytics across industry sectors nationally and worldwide. Market Ascent clients also include small to large organizations in the technology, biosciences, healthcare, and education sectors. For more information, visit or call 505-821-9132.

Diane Villegas- 


Diane Villegas is the owner of Big Picture Marketing Strategies, a marketing consulting agency that assists businesses in creating effective and strategic marketing plans – which includes everything from strategy, campaign development, media buying, corporate communications, social media, and customer retention. Diane has held leadership positions with Comcast as Southwest Regional Director of Marketing and at the REELZ Channel as Vice-President of Affiliate Marketing. Diane holds an MBA from the University of New Mexico and in 2014, she was selected as an honoree of Albuquerque Business First’s “Top 40 Under 40 Award.”

Staci Downey


A storyteller, strategist and skilled wrangler of unwieldy things, Staci claims 20-plus years of marketing and advertising experience on her CV. Her professional background spans everything from bookselling and B2B to copywriting and client advocacy, working with global enterprises on the Fortune 50 as well as small agencies with fewer than 15 employees. She’s most passionate about messaging and content strategy, communications planning and brand management.

Riann Martinez


Riann Martinez brings 20 years of experience in marketing, event coordination, and community relations to the NMAMA. Her focus is to develop compelling, topical, and engaging programs for the organization and its membership.

Amanda Evrard


Amanda Evrard is a communications professional with more than 10 years of experience, and the President and Founder of JTE Communications in Santa Fe. Her areas of expertise include digital and nonprofit marketing. She earned a Bachelor’s in Public Relations at University of Oregon, and a Master’s in Nonprofit Management at Our Lady of the Lake University. Amanda is an animal lover and enjoys volunteering at Santa Fe Animal Shelter.

Volunteers Needed

NMAMA is always on the lookout for motivated individuals who would like to contribute time and expertise to the marketing community. As a 501(c)3 non-profit and volunteer run organization with the mission to connect, support and empower through education and professional development, volunteering is a great way to get involved.

Become a Volunteer
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